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The Role of CSR Fit in Participatory CSR Campaigns on Instagram

Dear Participant,

Thank you for your interest in participating in this research. This study aims to explore how different levels of cause-brand fit in the fashion industry influence consumers' perceptions of company motives and their willingness to engage with participatory CSR (Corporate Social Responsibility) campaigns on Instagram.

Your participation in this study is completely voluntary and involves filling out a brief survey, which will take approximately 7 minutes to complete. The data collected will remain confidential and will be used only for academic purposes.

If you have any questions or concerns, please contact Anisa Vilic at anvilic@edu.aau.at.

Thank you in advance for your valuable input!

This survey is anonymous.

The record of your survey responses does not contain any identifying information about you, unless a specific survey question explicitly asked for it.

If you used an identifying access code to access this survey, please rest assured that this code will not be stored together with your responses. It is managed in a separate database and will only be updated to indicate whether you did (or did not) complete this survey. There is no way of matching identification access codes with survey responses.